Current Prime subscribers won’t see the price increase until March 25. After that date, their next renewal charge will reflect the new cost. According to officials with the company, the price increase reflects “the continued expansion of Prime member benefits as well as the rise in wages and transportation costs.”

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If the Prime price increase puts the service out of your budget range, there are still other options that can help you get the most out of shopping online. Retail competitor Walmart offers its own subscription service known as Walmart+, which costs $12.95 or $98 per year. Members receive similar perks, including free same-day delivery from your local Walmart store in some areas, priority access to deals and sale items, and discounts on essentials such as gas and prescriptions, CBS News reports.ae0fcc31ae342fd3a1346ebb1f342fcb